How to share Google Ads and GA4 access (Updated 2026)

If someone is helping with campaigns, analytics, or reporting, do not send a shared login. The safer and cleaner approach is to add them as a user and give them only the level of access they actually need.

In practice, this usually means granting access separately in Google Ads and in Google Analytics 4. They are different products, so one invitation does not cover both.

Google Ads

• Open Google Ads and go to Admin.
• Open Access and security.
• Click the plus button to add a new user.
• Enter their email address and choose the right access level.
• Send the invitation and wait for acceptance.

If the person is actively managing campaigns, standard or admin-style access may be necessary. If they only need to review setup or performance, lower access is often enough.

Google Analytics 4

• Open GA4 and click Admin.
• Choose Account access management or Property access management.
• Click the plus button and choose Add users.
• Enter the email address, assign the needed role, and send the invite.

In GA4, think carefully about whether someone needs account-level access or just property-level access. In many cases, property access is enough and keeps the setup cleaner.

Before you send the invite

• Use the exact email address the person uses for Google tools.
• Check whether they really need edit access or only view-level access.
• Keep owner-level permissions limited to the client side unless there is a strong reason otherwise.

That is the practical baseline: no password sharing, separate access per tool, and permission levels chosen intentionally instead of generously.