Analytics that help teams trust their numbers and stop wasting money in ads.
Web Analytics
Most analytics problems are not caused by missing tools. They come from weak event models, inconsistent implementation, and reporting that nobody fully trusts. The result is simple: teams spend money on ads without being sure what is actually working.
Who it is for
- Brands with broken tracking or unclear attribution
- E-commerce teams that need better conversion visibility
- Founders who need dashboards they can actually trust
Common problems
What usually breaks before this work starts.
What Narrativva delivers
The work is designed to stay useful after launch.
Measurement planning tied to business goals
GA4, GTM, consent, pixels, and CAPI implementation
Dashboard design in Looker Studio or custom reporting
Validation, QA, and change logs
Process
A measured delivery sequence.
01
Audit reality
We inspect the current setup, compare it to business events, and identify where the signal is breaking.
02
Define the model
Events, parameters, conversions, and reporting logic are mapped before implementation expands.
03
Validate continuously
Measurement is checked against real behaviour, so reporting stays credible as the site evolves.
Outcomes
The result should reduce uncertainty.
Cleaner attribution and clearer reporting across channels
Faster diagnosis when campaign performance changes
More confidence in campaign decisions and less wasted ad spend
Client feedback
What this looks like in practice.
Selected feedback and project context that show how this service lands in real client work.
Client feedback
Analytics work that teams could actually rely on.
“Excellent collaboration and outstanding work on analytics and GTM. Communication was fast, delivery quality met all expectations, and the pricing was exactly as agreed. I am very satisfied and would highly recommend.”
Martin Pšenica
Analytics and GTM collaboration
FAQs
Common questions
Do you only implement tools or also define the measurement strategy?
Both. Tool setup without a measurement model usually creates more noise, not more clarity.
Can analytics be built into a redesign from the start?
Yes. That is usually the best approach because structure, events, consent, and reporting can be planned together.
Start here
Losing money on campaigns because your tracking is unreliable?
Send a short message. We will tell you what to fix first.