How to share Meta Business Manager access (Updated 2026)
A practical guide to giving an agency, freelancer, or contractor access in Meta without creating shared logins or messy workarounds.
Meta access often causes confusion because there are two valid ways to do it. You can add a specific person to your business, or you can share assets with a partner business. The correct option depends on whether you are working with an individual or with an agency account.
If you are inviting a person
- Open Business Settings in Meta Business Manager.
- Go to Users and then People.
- Click Invite people.
- Enter the email address and choose the appropriate access.
- Assign the required assets such as ad accounts, pages, or pixels.
This approach is usually best when you are working with one freelancer or one named contact. It is less ideal when multiple people from an agency need access over time.
If you are sharing with an agency
- Open Business Settings and go to Users, then Partners.
- Choose to add a partner.
- Enter the partner business ID.
- Select the assets you want to share and assign the right permissions.
If an agency is managing ads for you, partner access is usually cleaner than adding several individual people manually. It is easier to manage and easier to revoke later.
What to check before you confirm
- Make sure you are sharing the correct ad account, page, pixel, and catalog if relevant.
- Avoid giving full admin rights if the work only requires campaign management or reporting.
- If you stop working together, remove the access cleanly instead of leaving old permissions in place.
The main principle is simple: use person access for people, partner access for agencies, and keep the asset list tighter than feels convenient.

František Bujnovský
Web & analytics
Frantisek focuses on websites, analytics, reporting, and digital clarity. He writes the practical guides on Narrativva when a setup is confusing, access is messy, or teams need cleaner data to work with.